Annupuri, away from the buzz of Hirafu and the glitz of Hanazono, is Niseko’s quiet achiever—a pocket of calm offering some of the best skiing, dining, and natural beauty around. It’s the kind of place seasoned skiers whisper about but rarely shout from the rooftops. And that’s exactly its charm.
For those who prefer long, wider flowing runs and playful tree lines, Annupuri will feel like home. The terrain is varied but never enough to get you shaking in your boots. It offers wide open powder fields, perfectly spaced tree runs, and some of the best ski field backcountry on the Mountain – go check out Gate 8, it’s a personal favourite of mine.
It’s skiing for those who know what they like—skiing with space to enjoy your line.
For those who prefer long, wider flowing runs and playful tree lines, Annupuri will feel like home. The terrain is varied but never enough to get you shaking in your boots. It offers wide open powder fields, perfectly spaced tree runs, and some of the best ski field backcountry on the Mountain – go check out Gate 8, it’s a personal favourite of mine. It’s skiing for those who know what they like—skiing with space to enjoy your line.
That understated character is part of what makes it so special. It blends into the landscape, rather than shouting over it. And if you’re looking for peace, privacy, and proximity to incredible terrain—Annupuri hits the mark.
Unwind in Style: Food, Fire, and Hot Springs
Annupuri may be mellow, but when it comes to food and downtime, it quietly excels. Rakuichi Soba is legendary—intimate, handcrafted, and worth planning around. Del Sole delivers wood-fired pizza in a cosy alpine setting, and Sakanaya is the go-to for a relaxed izakaya night with fresh seafood and no crowds.
Then there’s the onsens—natural hot springs tucked into boutique hotels and ryokans, offering peaceful post-ski soaks under snowy skies. No rush, no noise—just steam, stillness, and that signature Annupuri calm.
Why Buyers are Looking to Annupuri
While Hirafu continues to evolve rapidly—with high-density developments and rising prices—Annupuri appeals to those seeking space, privacy, and lifestyle-focused comfort. The zoning tends to be stricter, but parcels are generally larger, offering a level of breathing room.
Interest is rising, especially among those looking for private villas nestled in nature. That’s not to say the rental market isn’t strong and not for those looking for returns—on the contrary, repeat visitors are increasingly seeking quiet, private stays away from the crowds. It’s a different type of demand, but one that’s growing steadily.
And for those larger developers with long-term vision? True ski-in/ski-out land is still available here—albeit typically in larger plots. That’s exactly what makes it attractive to developers wanting to establish a branded presence, much like Park Hyatt did in Hanazono or Aman coming to Moiwa is hoping. That next evolution is already quietly brewing. It won’t be long before more investors turn their attention here. But for now, the ceiling is far from reached. And that gap spells real opportunity.
A Personal Note
Annupuri isn’t trying to be everything to everyone. That’s why it keeps winning over those who value their time on the slopes, privacy, and a slower rhythm of mountain life.
If you’re looking for a piece of Niseko that still feels hidden—Annupuri might just be your place.
